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Dynamic Roofing Concepts Inc - Roofing Contractor

Privacy Policy

Last updated

This Privacy Policy explains what information Dynamic Roofing Concepts Inc. ("Dynamic Roofing Concepts", "we", "us" or "our") collects when you use www.dynamicroofingconcepts.com (the "Website"), request an estimate or contact us, and how we use and protect it.

By using the Website, you agree to the practices described in this Privacy Policy. If you have questions, see "Contact Us" at the end of this page.

Information We Collect

Information You Give Us

When you request an estimate, use our instant roof estimate or contact us, we collect what you enter, such as:

  • your first and last name, email address and phone number;
  • the property address and the service you're interested in;
  • details about your roof that you tell us, such as its type, its age or any solar panels on it;
  • any message or notes you include.

Information From Our Estimate Tools

When you use our instant roof estimate, we send the address you enter to Google Maps Platform (its Geocoding and Solar services) to find your property and measure your roof from aerial imagery. We save that measurement with your estimate.

Information Collected Automatically

When you visit the Website, our servers and service providers automatically receive information such as your IP address, browser and device type, the pages you visit, and the date and time of your visit.

When you submit a form, we also record the date and time, your IP address, your browser type and time zone, the page you submitted it from, and the exact consent wording that was shown to you.

Advertising and Attribution Information

When you arrive at the Website from an advertisement, an email or another website, we record where you came from so we can tell which of our marketing is working. This may include:

  • the campaign tags in the link you followed, such as "utm_source" or "utm_campaign";
  • the click identifiers that advertising platforms add to their links, such as Google's "gclid", "gbraid" and "wbraid", Meta's "fbclid", Microsoft's "msclkid", TikTok's "ttclid" and LinkedIn's "li_fat_id";
  • Meta's "_fbp" and "_fbc" cookies, if they are present in your browser;
  • the first page you visited, the website that referred you, and when you first visited.

Click identifiers are random codes. They don't identify you to us on their own, but the platform that issued one may be able to link it to your visit.

Cookies and Similar Technologies

We use a small number of cookies and similar technologies:

  • Attribution cookie. A first-party cookie named "drc_attr" stores the advertising and attribution information described above for up to 90 days, so it can be saved with a request you send later in your visit or on a return visit.
  • Vercel Web Analytics. Counts page views across the Website and how far visitors get through our instant roof estimate. It does not use cookies and does not identify you.
  • Google Analytics. Google Analytics, a service from Google, uses cookies to help us understand how visitors find and use the Website, such as which pages they view and whether they send us a request. Google receives information such as your IP address and the pages you visit, and processes it under Google's Privacy Policy. We record that a request was submitted, but not your name, contact details or address.
  • Meta Pixel. When we advertise on Facebook and Instagram, we use the Meta Pixel, a tool from Meta Platforms, Inc. It uses cookies (including "_fbp") to tell Meta which pages you visit on the Website and whether you send us a request, so we can measure our ads and show them to people likely to be interested. Meta may link this to your Facebook or Instagram account and use it under Meta's Privacy Policy. We do not send Meta your name, contact details, address or the contents of any form.
  • Embedded content. Some pages include embedded Google Maps and YouTube videos. YouTube videos load only when you press play, using YouTube's privacy-enhanced mode. These services may set their own cookies when you interact with them, under their own privacy policies.

You can set your browser to block or delete cookies. The Website will still work, but we may not be able to tell which advertisement or website referred you. See "Your Choices" below for how to opt out of Google Analytics and of Meta's ads based on your visits.

How We Use Your Information

We use the information we collect to:

  • prepare estimates and respond to your requests;
  • contact you by phone, text message or email about your request, such as scheduling an inspection or following up on an estimate;
  • provide the roofing services you ask for and manage our relationship with you;
  • understand which advertising and marketing brings us customers, and improve the Website;
  • protect the Website from spam, fraud and abuse;
  • comply with our legal obligations and enforce our terms.

How We Share Your Information

We do not sell your personal information. We share it only as follows:

  • Service providers. Companies that help us run our business and the Website, such as website hosting, databases, email delivery, mapping and roof measurement (Google Maps Platform), appointment scheduling, and customer relationship management and messaging tools. They may use your information only to provide their services to us.
  • Analytics and advertising partners. Google and Meta receive information about your use of the Website through Google Analytics and the Meta Pixel, as described under "Cookies and Similar Technologies".
  • Advertising platforms. We may share click identifiers, and whether a request led to an appointment or a sale, with the advertising platform that referred you, so it can measure the results of our advertising.
  • Affiliates. Companies under common ownership or control with Dynamic Roofing Concepts, which must handle your information in line with this Privacy Policy.
  • Business transfers. If we are involved in a merger, acquisition, financing or sale of all or part of our business, your information may be transferred as part of that transaction.
  • Legal requirements. When we believe in good faith that disclosure is required by law or legal process, or is needed to protect the rights, property or safety of Dynamic Roofing Concepts, our customers or others.
  • With your consent. For any other purpose you agree to.

Text Messaging

If you give us your mobile number, we may call or text you about your request, for example to schedule an inspection or follow up on an estimate. Message frequency varies, and message and data rates may apply. Reply STOP to any text message to stop receiving them, or HELP for help. You can also contact us using the details below.

We do not sell or share your mobile number, or your consent to receive text messages, with third parties or affiliates for their marketing purposes. Text messaging opt-in data and consent are excluded from all of the sharing described in this Privacy Policy and will not be shared with any third parties.

How Long We Keep Your Information

We keep your information for as long as we need it for the purposes described in this Privacy Policy: to respond to your request, to provide and warranty our work, to keep business and tax records, and to comply with the law. When we no longer need it, we delete it or make it anonymous.

How We Protect Your Information

We use reasonable administrative, technical and physical safeguards to protect your information. No method of transmission over the internet or of electronic storage is completely secure, so we cannot guarantee absolute security.

Your Choices

  • Text messages: reply STOP to any text message to opt out.
  • Emails: follow the instructions in the email, or contact us, to stop receiving them.
  • Access, correction and deletion: contact us to ask what information we hold about you, to correct it, or to delete it. We may need to keep some information when the law requires it or for our legitimate business records.
  • Cookies: use your browser settings to block or delete cookies.
  • Google Analytics: install the Google Analytics Opt-out Browser Add-on.
  • Meta ads: adjust your ad preferences in your Meta account to limit ads based on your activity on other websites, or block cookies in your browser.

Children's Privacy

The Website is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, contact us and we will delete it.

Links to Other Websites

The Website links to other websites, such as review sites, manufacturers and our financing partner. We are not responsible for their content or privacy practices, and we encourage you to read their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the new version on this page and change the "Last updated" date at the top.

Contact Us

If you have any questions about this Privacy Policy, or want to make a request about your information, contact us: